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JCPenney Partners With 4-H To Benefit Area Children
Release Date: July 29, 2010

JCPENNEY CUSTOMERS INVITED TO “ROUND-UP” PURCHASES FOR CAPE MAY COUNTY STUDENTS

100 Percent of Donations Raised at JCPenney will Benefit
4-H’s Afterschool Program

            From August 4-17, shoppers at the Rio Grande JCPenney are invited to round-up their purchases to the nearest whole dollar and donate the difference to 4-H to support quality afterschool programs in Cape May County. 4-H has partnered with JCPenney to provide children in need with access to life-enriching afterschool programs that foster their academic, physical and social development.
            “The availability of affordable afterschool programs continues to be an important community objective in order to meet the needs of working parents,” said B.J. Webersinn, county 4-H agent. “As customers shop during the back-to-school season, we hope they will keep our mission in mind by rounding-up their purchases to benefit a local cause.” All funds raised from JCPenney’s “Round-Up” campaign will make it possible for more local youth to participate in 4-H’s afterschool programming, which includes in-school 4-H clubs and training for afterschool providers.
            Recent studies show that one out of every four children is still unsupervised after school.* More parents seek the resources to enroll their children in a beneficial afterschool program that help kids develop social skills, provide opportunities to be physically active and achieve academic success in school. JCPenney’s continuing support and commitment to the afterschool cause and has made it possible for more children to participate in positive afterschool environments nationwide.
             JCPenney will hold additional round-ups this year October 13-26 and December 1-14, just in time for holiday shopping.
            The 4-H Youth Development Program is part of the New Jersey Agricultural Experiment Station and Rutgers Cooperative Extension. 4-H educational programs are offered to all youth, grades K-13, on an age-appropriate basis, without regard to race, religion, color, national origin, gender, sexual orientation, or disability. For more information about 4-H in Cape May County, contact the 4-H office at 609-465-5115, ext. 605.

About JCPenney’s Commitment to Afterschool
As the leading corporate advocate for the afterschool issue, JCPenney works to increase opportunities offered by afterschool programs in order to empower our nation’s children with the tools they need to succeed in life. Through its legacy of supporting youth and charitable organizations such as the Boys & Girls Clubs of America, YMCA of the USA, National 4-H, United Way and FIRST, JCPenney formalized its commitment to the afterschool issue by making it the Company’s signature cause in 1999. Since its inception, more than $80 million has been distributed to afterschool programs across every JCPenney community thereby making it possible for more kids to participate in life-enriching programs that inspire them to be smart, strong and socially responsible. For more information, visit
www.jcpenneyafterschool.org.

* Data from Afterschool Alliance 2009 report America After 3 p.m., commissioned by JCPenney Afterschool, is the most in-depth study of how America’s children spend their afternoons.
     




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